Budweiser Logo

budweiser logo

Budweiser is one of the world’s most renowned beer-selling brands, which covers more than 80 markets. It has been around since 1876, and now it is owned by Anheuser Busch InBev.

Budweiser Logo History

Budweiser Logo History

In terms of proper ways of presenting a company’s identity, the Budweiser logo hit the mark from the very beginning. This is the reason why it is among the few logos that have come through decades unchanged. This logo is definitely one of the brightest examples of how a brand’s identity should be built.

new budweiser logo

It is quite simple, as it comprises the company name written in a custom typerface over the signature red bow-tie. The crown above it signifies magnificence, power, and royalty.

budweiser logo

All elements of the Budweiser logo are very brightly colored and make the logo readily visible from far away and noticeable on any object. Also, it will not get lost in the boiling crowd of products filling the global beer market. The combination of the white font and the red background creates an appetizing mix of purity, elegance and passion. The Budweiser logo fairly lives up to the ‘Kings of Beers’ idea that stands behind it and leaves zero doubt about the brand’s leadership.

Budweiser symbol in 1876-2016

Although the Budweiser symbol has been more or less consistent since the 1970s, there have been quite a few overhauls throughout the brand’s 150-year history. The original wordmark was given in bold, solid black letters against the yellow background. It was soon replaced by the white wordmark against the red background. However, this version did not last that long, either. For several decades, the Budweiser logo was given in blue on white background.budweiser symbol

Budweiser emblem since the 1970s

The iconic “bowtie” logo emerged in the 1970s. Originally, it looked rather simple and straightforward, without any visual effects. In 1999, a script resembling handwriting was applied to the wordmark, while the bowtie shape of the logo was replaced by the rectangular one. Also, a golden crown appeared above the letter “B”. In 2011, the bowtie shape returned, while the shade of red was slightly modified.

budweiser emblem

Budweiser king of beers logo

budweiser king of beers logo