BIG3 League Logo

BIG3 League Logo

Launched in January 2017 the BIG3 basketball league appeared due to the collaboration between Ice Cube, a rapper and an actor, and entertainment executive Jeff Kwatinetz. The BIG3 logo owes its appearance to Todd Radom, a well-known sports designer, and Ice Cube who turned out to have a strong feeling about logos.

The league’s identity consists of the name of the league set against a blue background. The designer managed to incorporate some symbols to indicate the league’s area of specialization ‒ a basketball basket with a basketball at its top. They are placed between the letters “B” and “G” and represent a stylized letter “I”.

BIG3 League Logo

The logo has the form of a horizontal rectangle with rounded corners, outlined in gold. The color palette includes blue, white and orange.

 

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