Airtel Logo

Airtel Logo

One of the world’s largest telecommunication companies, Bharti Airtel Limited has a somewhat futuristic logo with a deep symbolic meaning.

Airtel logo meaning and history

Airtel Logo history

The history of Airtel dates back to 1984. The company was founded by Indian entrepreneur Sunil Bharti Mittal, who led it the long way from a small firm to the country’s largest mobile network operator. In 2015, it was named the world’s third largest mobile network, while the number of subscribers reached 386 million.

Old symbols Airtel

Airtel symbol

Quite a few people remember the Airtel logo with a black wordmark inside a red ellipse. Up to 2010, the company was using another emblem, with slimmer letters inside white and red squares. The dot above the “i” was placed in a somewhat unusual position to emphasize the brand’s strive for innovation.

The 2010 emblem Airtel

Airtel emblem

The company’s further expansion required a new global branding strategy. Its implementation started in 2010 in India. The new logo, which was the highlight of the rebranding program, was created by The Brand Union firm headquartered in London.

The core of the logo is a stylized “a,” or, as the company puts it, the Airtel wave. In fact, the name “wave” was chosen as the result of a six-month-long online contest. The symbol is supposed to convey a “no boundaries” idea.

While the 2010 logo is definitely a move forward in comparison with its predecessor, some designers have criticized it for a lack of identity claiming that it looks too much like the emblems of Vodafone, Videocon, and Air Arabia, to name just a few. Interestingly enough, the Vodafone logo was created by the same Brand Union agency. Also, the critics point out that the symbol actually looks more like an uppercase “D” than a lowercase “a,” this being one of the reasons why the “airtel” lettering is required.

Font of the Airtel Logo

The Airtel logo features a highly unique typeface creating an attractive visual harmony with the emblem itself. Similar to the wave emblem, the lines forming the letters have varying width and, in some cases, the glyphs look as if they have been cut, which is especially noticeable on the “a” and “r.” Due to the “cut” effect, the letters better fit the wave emblem.

Color of the Airtel Logo

Airtel logo color

The company explains that red has been used as the symbol of passion, energy, and dynamism. Bright red and white were featured in the earlier logo versions, yet there they appeared together with black and dark red, which made the palette more complex. The simplicity of the current scheme helps to make a stronger impact, so the emblem better sticks in your mind.

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